Terms
Last updated 24 September 2026
These are the terms for buying and using The Attention Playbook. They're written to be read. If anything is unclear, email me at rob@theattentionplaybook.com.
1. Who I am
The Attention Playbook is made and sold by Rob Hallam, a sole trader in the United Kingdom. "I" and "me" means Rob Hallam. "You" means the person who buys it.
2. What you're buying: a pre-order
Right now the playbook is sold as a pre-order. You pay now and get access on the delivery date, 31 October 2026. Until then there is nothing to watch; you're paying for the finished playbook as described on the sales page.
The price goes up by $25 after every 50 sales, up to $224, until launch, and is $249 at launch. You pay the price shown when you check out. A later price change, up or down, doesn't change what you paid.
Lesson order and durations may shift slightly before release. If I miss the delivery date, you can refund in one click.
3. Payment
Checkout is run by Whop, which is the merchant of record. Whop takes the payment, collects any sales tax or VAT that applies where you live, and issues your receipt. Whop's own terms apply to the payment itself.
4. Refunds
Before delivery, full refund any time, no conditions. After delivery, full refund within 7 days of the delivery date if you've watched less than 10% of the playbook, no questions asked. The details, including how watching is measured, are on the refund policy page.
5. What lifetime access means
Lifetime access means access for as long as I run the playbook, not your lifetime or mine. I intend to keep it available for many years. If I ever have to shut it down, I'll give you at least 90 days' notice and a way to download the videos and written lessons you bought.
I'll keep tweaking it as X changes. Updates are something I plan to do, not a promise of any specific update or schedule.
The pre-order bonus, SEO for SaaS, is included with every pre-order at no extra cost and comes with the same access.
6. Your licence
When you buy, you get a personal, non-transferable licence to watch and read the playbook for yourself. Please don't share your login, reupload the videos, resell the material or pass the written lessons around. You're welcome to use what you learn in your own work, and to feed the written lessons into your own AI tools for your own use.
If an account is clearly being shared or the material redistributed, I may suspend access.
7. No guarantees of results
The playbook shows what I did on my own accounts, with my own numbers. Your results depend on you, your product, your audience and on X itself, which changes its product often. I can't promise any number of followers, impressions, customers or revenue. Nothing in the playbook is financial, legal or tax advice.
8. SuperX disclosure
I co-founded SuperX, a paid tool for X. I disclose this once in the first lesson. You don't need SuperX to follow the playbook; every practice lesson uses native X analytics and a spreadsheet.
9. Not affiliated with X
The Attention Playbook is not affiliated with or endorsed by X Corp. X is a trademark of X Corp, used here only to describe what the playbook is about.
10. Liability
If something goes wrong, my total liability to you is limited to what you paid for the playbook. Nothing in these terms limits liability that can't be limited by law, and nothing affects your statutory rights as a consumer.
11. Changes to these terms
I may update these terms, for example when the playbook launches. The version that applies to your purchase is the one shown when you bought, unless a change is required by law.
12. Law
These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction. If you live elsewhere in the UK or in another country, you keep any consumer protections the law of your home country gives you.